How To 2x SEO-Search Engine Optimization and Boost Your Profits
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SEO-Search Engine Optimization traffic is a process that can be used to create or generate traffic and direct it to specific places such as a website. The amount of traffic and its good or bad results depends on the quantity and quality of the content the creator of the content produces.
Search engine optimization helps a website rank higher in Google’s and other search engines ranking system and should be a standard part of business strategy and development.
Google and other search engines like Yahoo, Bing, and others have what is known as a “crawler” that goes out and grabs information (content) on the internet from blogs, articles, emails seeking to find answers to questions and information that satisfies the desires and wants of people that use their search browsers. Information that meets Google's test of best information to answer the question or search inquiry is chosen and delivered to the searcher.
What Is SEO-Search Engine Optimization?
SEO-Search Engine Optimization is one of the top things a business must concentrate on if it is to be successful. SEO-Search Engine Optimization, also referred to as traffic, is simply the flow of visits to a particular website and the content it contains. In fact, it’s the most important kind of traffic for any business with a presence on the internet.
There are two methods of creating traffic on the internet. Free (organic traffic) and paid traffic. SEO-Search Engine Optimization traffic is free but it requires work and knowledge to create it. It is also the most powerful and effective way to generate traffic and ultimately sales.
Why Search Engine Optimization is Important
Google and other search engines look for the best content it can find on the internet to give the consumer searcher the best experience. SEO is what Google relies upon to deliver that result.
The consumer journey and what they seek plays a large role in search. They search to solve problems, to accomplish tasks, and do things.
For a business to attract the consumer and make sales that business must write content specifically for a defined audience in order for Google to consider it. Otherwise it won’t rank well because it does not draw enough attention to the targeted keywords within the business's content.
But, if content is written with both Google and the target audience in mind, that business will achieve maximum SEO-Search Engine Optimization potential.
How To 2x SEO to Boost Traffic and Generate More Sales
SEO Marketing Strategy
Perhaps you’ve heard the phrase “ Content is king.” This statement is attributed to Bill Gates. That statement has been verified to be true, through the experience of the internet, over the last decades.
Content that delivers what the consumer searcher is looking for and satisfies Google as well is a match made for SEO-Search Engine Optimization success.
The bottom line is your content needs to solve a problem or provide a solution to whatever brought the reader to your webpage, article, or post. If it doesn’t, they’ll quickly click away from your page. This sends a message to Google that your piece of content isn’t solving anyone’s problem.
Some Key Things Search Engine Marketing Strategy Should Include Are:
- 1You must have the mindset that SEO is a marathon not a sprint. It takes some time but the results will bring forth gold in the form of quality traffic that results in sales conversion.
- 2Focus on quality not quantity. In the past, posting content with a lot of keywords was the way to go for ranking high in Google and other search engine. Quality didn’t matter so much as quantity of keywords. This brought on “keyword stuffing” which generated traffic but delivered very little quality to the searcher.
- 3Make it actionable. There’s nothing worse than reading a piece of content and not getting everything you need to accomplish something. For content to useful and persuasive, it should be thorough, but it also needs to tell the reader what to do next. There should not be any question about what benefits and relief your product or service delivers and exactly how it solves a problem and it should paint a picture in the reader’s mind how much better their life will be after they’ve purchased the product or service and applied it.
SEO Marketing Example Flow
About Roy Landers
Business Lawyer and Content Marketer
Doing business with us means you have a small business attorney and a business development strategist on your team that get results.
For more than 30 years I've been a successful small business attorney and innovative entrepreneur. My background includes holding licenses and operating businesses in:
- Licensed Real Estate Broker - nationally and in Mexico
- Licensed General Engineering Contractor
- Licensed Insurance Broker
- Marketing Agency Owner/Operator
- Certificated College Professor -(Business, Real Estate, Insurance,)
- Accountant for International Gas Turbine Manufacturer (a Div. of Caterpillar)
- Product developer and marketer for several consumer products
- Served as Judge Pro Tem within the California Court System.
My motto is "we don't succeed unless you do"
A Bit of History About Me
I was born on a cold wintry night in November in a little shanty shack in the country fields of the State of Texas. I am one of eight children raised by a mother with a sixth grade education.
We were "dirt poor" and without much of a future based on the circumstances we lived in.
However, my siblings and I were fortunate. My mother, while not well educated, was extremely smart. She knew the importance of an education and she determined that she would do whatever was necessary to make sure her children did not lack for food and would have an educational opportunity.
She was a domestic worker and washed windows, scrubbed floors and took whatever jobs came her way.
At the age of 5 my father walked away from us and never came back. Mom was alone and struggled to keep us all together and comfortable. She did a great job because I grew up never realizing how poor I was because she sheltered us as best she could.
One of the best things that happened to me is a mother who absolutely would not allow any of her children to give up. The word "can't" just wasn't allowed. That was the driving force that kept me going as well as her strength and leadership.
We Concentrate on Delivering Profits and Protection to Small Businesses
Helping small businesses to find and acquire sales opportunities is one of our main goals. I believe that the term "business attorney" should include providing a legal shield to protect the business and its ownership and to help find ways to make that business more profitable through business development and marketing strategies.
Our service mindset is to become a part of your business team and work alongside you and your employees or consultants to make your business the best it can be to deliver quality products and services to your customers and scale your business growth to it's next levels.
What Makes Us Different
We bring our unique legal skills to your team as well as results oriented marketing and advertising expertise. What this means is you not only get marketing help that generates sales but also access to general legal counsel on business matters that don't require court appearances or representations in a lawyer capacity. This service alone would cost you thousands of dollars otherwise. Schedule a FREE call and lets talk about how we can help you.
What Our Customers Are Saying
Since Roy Landers started his work as our general counsel, it has felt like we have added a power player to our construction team. Having the peace of mind that comes with having someone so competent and capable in our corner is not something that we can put a price on.
He has saved us not only time and money, but also an amazing amount of stress and indecision. I would heartily recommend Roy to friends and family and consider hiring him to be one of the best decisions we have ever made."
Melissa McCabe Navoroli McCabe's Landscape Construction.
Roy has helped me tremendously with his valuable legal and business advice in the operation of my AAMCO Transmission and U-Haul rental business. Through his guidance, I have learned to develop the ideal customer profile for my businesses and to target my marketing more directly.
As a result, my marketing costs have gone down which makes my profits go up. I recommend Roy and his services to anyone in business or thinking of starting one.
George M. Love, Owner AAMCO Transmission & Total Car Care.
Roy’s content marketing and legal skills have help me transcend from being a nurse working for others in the healthcare industry to becoming an entrepreneur. Under his guidance and coaching I have gone from not having a clue on how to create a viable business to understanding how to create a business model that works.
As a result, I can launch my own nurse entrepreneur academy to help other nurses establish their own independent businesses and support them in their growth.
Roy also generously provides legal guidance along with this vast marketing experience. This a big plus. I highly recommend his services.
Bobbie Battle-Carter, RN, BSN, MSN
If you're like most small to medium sized businesses you don't have the time or perhaps the skills to create and implement an effective SEO marketing strategy. We can help with that.
We can create an entire SEO plan designed especially for your business that frees you up to keep doing the things you do best. Leave the heavy lifting to us.
We start out with performing a total SEO audit of your website and its contents. This Free service has a real market value of $1200.
Why would we do it for FREE? Because we believe we should give value before creating a money spending experience for our clients and customers. We give you value then it's likely you'll give us your business and an opportunity to build a long term working relationship.
Contact us and let's create a win-win relationship: roy@roylanders.com or schedule a call below