Business Development
We help start up, build and grow small businesses. We support your efforts or we can do it for you.
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5 Key Things We Can Do For Businesses
- 1Business entity structure - (LLC or Corporation)
- 2Business funding - access to capital
- 3Create a business or marketing plan
- 4Business opportunity and contract acquisition services
- 5Create a strategy for business development
Discovery how we can help you take your business to the next level with a Free no obligation consultation call on any of the No sales pitch. Just helpful advice on any of the 5 items above.
What is Business Development?
We Use Content Marketing For Business Development and Boosting Profits
Business development focuses on the long-term success of a business and finding the best ways to achieve that success. By identifying and creating business development opportunities, companies can form relationships with partners that will help them get referrals for a long period of time. For some companies, business development is the means that create long-term value.
It can boost factors like brand awareness, sales and a number of other things like:
- Educate your leads and prospects about the products and service you offer
- Generate conversion of sales
- Differentiate your product or service from those offered by your competitors and thus give what your business offers an edge within the market.
- Build and cement local community relations and knit together support for your company
Why Business Development Is Important
Business development is the identification of long-term methods to increase value through the development of relationships, markets and customers. The core responsibility of a business developer is growing a business. Depending on the industry, the day-to-day tasks and strategies to achieve this goal will vary, but the overall mission remains the same.
Business Development Strategy
Target audience
This term refers to the ideal customer or partner for the company. Identifying target companies, customers or clients is a key aspect of working in business development to prevent wasting time and resources. To determine the target audience, you'll need to be able to perform research and look into potential partnerships and sales channels.
Some Key Things Your Business Development Strategy Should Include Are:
- 1Creating and maintaining good business relationships with suppliers and establishing business lines of credit with them. This allows you to always have supplies and materials to complete jobs and perform services without have to expend your money up front.
- 2Find and establish strong relationships with competitors that you can jointly perform services with or develop products where there strength supports you and yours supports them. Its a win win relationship.
- 3Find influencers that have lists of customers that fit what you offer for sale but aren't in competition with you and do a joint venture sales project. Both parties prosper.
- 4Identify a target audience with a strong demand for an idea you've develop and create or acquire a product to fit that demand. This opens up new sales opportunities and growth.
Business Development Examples
The Components of Business Development Include:
Competitive Intelligence
The practice of gathering information about competitors, markets, industries, products and customers to support strategies planning and tactical actions.
Capability Analysis
Determining a business's capacity and ability to perform a job. This helps to ensure a company's ability to start and complete a job before expending time, money, and energy and not have a return on investment. This is a prime example of what business development does.
Marketing
Researching and finding pain points of prospects and customers and ensuring that products and services deliver resolutions to solve those problems.
About Roy Landers
Business Lawyer and Content Marketer
Doing business with us means you have a small business attorney and a business development strategist on your team that get results.
For more than 30 years I've been a successful small business attorney and innovative entrepreneur. My background includes holding licenses and operating businesses in:
- Licensed Real Estate Broker - nationally and in Mexico
- Licensed General Engineering Contractor
- Licensed Insurance Broker
- Marketing Agency Owner/Operator
- Certificated College Professor -(Business, Real Estate, Insurance,)
- Accountant for International Gas Turbine Manufacturer (a Div. of Caterpillar)
- Product developer and marketer for several consumer products
- Served as Judge Pro Tem within the California Court System.
My motto is "we don't succeed unless you do"
A Bit of History About Me
I was born on a cold wintry night in November in a little shanty shack in the country fields of the State of Texas. I am one of eight children raised by a mother with a sixth grade education.
We were "dirt poor" and without much of a future based on the circumstances we lived in.
However, my siblings and I were fortunate. My mother, while not well educated, was extremely smart. She knew the importance of an education and she determined that she would do whatever was necessary to make sure her children did not lack for food and would have an educational opportunity.
She was a domestic worker and washed windows, scrubbed floors and took whatever jobs came her way.
At the age of 5 my father walked away from us and never came back. Mom was alone and struggled to keep us all together and comfortable. She did a great job because I grew up never realizing how poor I was because she sheltered us as best she could.
One of the best things that happened to me is a mother who absolutely would not allow any of her children to give up. The word "can't" just wasn't allowed. That was the driving force that kept me going as well as her strength and leadership.
We Concentrate on Delivering Profits and Protection to Small Businesses
Helping small businesses to find and acquire sales opportunities is one of our main goals. I believe that the term "business attorney" should include providing a legal shield to protect the business and its ownership and to help find ways to make that business more profitable through business development and marketing strategies.
Our service mindset is to become a part of your business team and work alongside you and your employees or consultants to make your business the best it can be to deliver quality products and services to your customers and scale your business growth to it's next levels.
What Makes Us Different
We bring our unique legal skills to your team as well as results oriented marketing and advertising expertise. What this means is you not only get marketing help that generates sales but also access to general legal counsel on business matters that don't require court appearances or representations in a lawyer capacity. This service alone would cost you thousands of dollars otherwise. Schedule a FREE call and lets talk about how we can help you.
What Our Customers Are Saying
Since Roy Landers started his work as our general counsel, it has felt like we have added a power player to our construction team. Having the peace of mind that comes with having someone so competent and capable in our corner is not something that we can put a price on.
He has saved us not only time and money, but also an amazing amount of stress and indecision. I would heartily recommend Roy to friends and family and consider hiring him to be one of the best decisions we have ever made."
Melissa McCabe Navoroli McCabe's Landscape Construction.
Roy has helped me tremendously with his valuable legal and business advice in the operation of my AAMCO Transmission and U-Haul rental business. Through his guidance, I have learned to develop the ideal customer profile for my businesses and to target my marketing more directly.
As a result, my marketing costs have gone down which makes my profits go up. I recommend Roy and his services to anyone in business or thinking of starting one.
George M. Love, Owner AAMCO Transmission & Total Car Care.
Roy’s content marketing and legal skills have help me transcend from being a nurse working for others in the healthcare industry to becoming an entrepreneur. Under his guidance and coaching I have gone from not having a clue on how to create a viable business to understanding how to create a business model that works.
As a result, I can launch my own nurse entrepreneur academy to help other nurses establish their own independent businesses and support them in their growth.
Roy also generously provides legal guidance along with this vast marketing experience. This a big plus. I highly recommend his services.
Bobbie Battle-Carter, RN, BSN, MSN
Our Business Development Services
If you're like most small to medium sized businesses you don't have the time or perhaps the skills to create and implement an effective business development strategy. We can help with that.
We can create an entire business development plan designed especially for your business that frees you up to keep doing the things you do best.
We start out with performing a total business development analysis of your your business operation. This Free service has a real market value of over $2500.
Why would we do it for FREE? Because we believe we should give value before creating a money spending experience for our clients and customers. We give you value then it's likely you'll give us your business and an opportunity to build a long term working relationship.
Contact us and let's create a win-win relationship: roy@roylanders.com. Tel: 508-687-2058