Market Research Consultants and Copywriter Support
We do small business market research to help you determine the best target audience for your product and service offerings and how to convert them into sales
Find out how we can help you with your internet marketing and research needs. We have over 40 years experience in legal, business, finance, health and other industry research.
Schedule a Free call and let's talk about how we can help you make your business better.
Why Is Market Research Important?
Its crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a thought in your head. At its core, researching your market should answer the following questions to get a good sense of target audience and how best to approach it with your business marketing and sales messages:
Determining the above information will give a good foundation for making the best possible decisions and having the most likely success in attracting prospects, creating customers and generating sales.
What Is Market Research?
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in creating the right kind of content to effectively convert sales for any business. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its process includes the use of focus groups, in-depth interviews, and ethnography, as well as customer surveys, publicly available data such as social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations to better understand them and to serve them.
The Marketing Research Process – Fundamentals Every Business Should Know
A marketing research process helps entrepreneurs make well informed decisions that removes making mistakes through a guessing game of what might work by throwing things on the marketing wall to see what sticks.
Done properly researching marketing that fits your particular business model will have positive effects that have the most likelihood for growth. This is particularly applicable to a business that is just starting up.
Startups as well as many established small businesses often have the mistaken idea that market research is too expensive and they don’t really need to engage in such a process in order to make a go of their business success.
However, researching the market for your business or service does not have to be expensive, but you do have to know or acquire the knowledge necessary to put the fundamentals of marketing in place to make it work.
Why You Should Use Marketing Research For You Business or Content Marketing Strategy
A marketing research process helps entrepreneurs make well informed decisions that removes making mistakes through a guessing game of what might work by throwing things on the marketing wall to see what sticks.
Done properly research marketing that fits your particular business model will have positive effects that have the most likelihood for growth. This is particularly applicable to a business that is just starting up.
Startups as well as many established small businesses often have the mistaken idea that market research is too expensive and they don’t really need to engage in such a process in order to make a go of their business success.
However, researching the market for your business or service does not have to be expensive, but you do have to know or acquire the knowledge necessary to put the fundamentals of marketing in place to make it work.
The bottom line of such research is to determine the feasibility of a new business or the most appropriate steps to scale growth of an ongoing business. Also, it is used to identify and develop potential new markets, keep close tabs on marketing trends and develop strategies on how to stay ahead or adapt to changing conditions.
Do It Yourself or Done For You. Which One Works Best for You?
Marketing matters. Without some form of marketing a business is unlikely to succeed. The question is whether you as an entrepreneur, copywriter, or person responsible for researching a product or service for marketing wants to do it yourself or have it done for you?
Many businesses, copywriters, content creators and the like would rather avoid the tedium of time, effort, and grind of market research and just have someone else do it in a reliable, efficient, and qualitative way that enhances and supports their overall goal of acquiring research that can be relied on and helps deliver the results they want.
That’s where we come in. We perform that research for you. Here’s what we can do for you.
- Business plan research
- SWOT analysis (strengths, weaknesses, opportunities and threat assessments)
- Product/Service viability
- Competitor analysis
- Market size
- White paper preparation
- Industry trends
- Data/Statistic support
About Roy Landers
Business Lawyer, Market Research and Content Creation Services
Doing business with us means you have a small business attorney and a business development strategist on your team that get results.
For more than 30 years I've been a successful small business attorney and innovative entrepreneur. My background includes holding licenses and operating businesses in:
- Licensed Real Estate Broker - nationally and in Mexico
- Licensed General Engineering Contractor
- Licensed Insurance Broker
- Marketing Agency Owner/Operator
- Certificated College Professor -(Business, Real Estate, Insurance,)
- Accountant for International Gas Turbine Manufacturer (a Div. of Caterpillar)
- Product developer and marketer for several consumer products
- Served as Judge Pro Tem within the California Court System.
My motto is "we don't succeed unless you do"
A Bit of History About Me
I was born on a cold wintry night in November in a little shanty shack in the country fields of the State of Texas. I am one of eight children raised by a mother with a sixth grade education.
We were "dirt poor" and without much of a future based on the circumstances we lived in.
However, my siblings and I were fortunate. My mother, while not well educated, was extremely smart. She knew the importance of an education and she determined that she would do whatever was necessary to make sure her children did not lack for food and would have an educational opportunity.
She was a domestic worker and washed windows, scrubbed floors and took whatever jobs came her way.
At the age of 5 my father walked away from us and never came back. Mom was alone and struggled to keep us all together and comfortable. She did a great job because I grew up never realizing how poor I was because she sheltered us as best she could.
One of the best things that happened to me is a mother who absolutely would not allow any of her children to give up. The word "can't" just wasn't allowed. That was the driving force that kept me going as well as her strength and leadership.
We Concentrate on Delivering Profits and Protection to Small Businesses
Helping small businesses to find and acquire sales opportunities is one of our main goals. I believe that the term "business attorney" should include providing a legal shield to protect the business and its ownership and to help find ways to make that business more profitable through business development and marketing strategies.
Our service mindset is to become a part of your business team and work alongside you and your employees or consultants to make your business the best it can be to deliver quality products and services to your customers and scale your business growth to it's next levels.
What Makes Us Different
We bring our unique legal skills to your team as well as results oriented marketing and advertising expertise. What this means is you not only get marketing help that generates sales but also access to general legal counsel on business matters that don't require court appearances or representations in a lawyer capacity. This service alone would cost you thousands of dollars otherwise. Schedule a FREE call and lets talk about how we can help you.
What Our Customers Are Saying
Since Roy Landers started his work as our general counsel, it has felt like we have added a power player to our construction team. Having the peace of mind that comes with having someone so competent and capable in our corner is not something that we can put a price on.
He has saved us not only time and money, but also an amazing amount of stress and indecision. I would heartily recommend Roy to friends and family and consider hiring him to be one of the best decisions we have ever made."
Melissa McCabe Navoroli McCabe's Landscape Construction.
Roy has helped me tremendously with his valuable legal and business advice in the operation of my AAMCO Transmission and U-Haul rental business. Through his guidance, I have learned to develop the ideal customer profile for my businesses and to target my marketing more directly.
As a result, my marketing costs have gone down which makes my profits go up. I recommend Roy and his services to anyone in business or thinking of starting one.
George M. Love, Owner AAMCO Transmission & Total Car Care.
Roy’s content marketing and legal skills have help me transcend from being a nurse working for others in the healthcare industry to becoming an entrepreneur. Under his guidance and coaching I have gone from not having a clue on how to create a viable business to understanding how to create a business model that works.
As a result, I can launch my own nurse entrepreneur academy to help other nurses establish their own independent businesses and support them in their growth.
Roy also generously provides legal guidance along with this vast marketing experience. This a big plus. I highly recommend his services.
Bobbie Battle-Carter, RN, BSN, MSN
Our Market Research Services
If you're like most small to medium sized businesses you don't have the time or perhaps the skills to create and implement an effective market research strategy scale your business. We can help with that.
We can research any product, service or market to help determine the best strategy to use to general leads, make sales and put in place the next steps for your entrepreneur venture. This done for you service frees you up to keep doing the things you do best.
We start out with performing a total marketing analysis of your website and its contents. This Free service has a real market value of $1500.
Why would we do it for FREE? Because we believe we should give value before creating a money spending experience for our clients and customers. It also gives you an opportunity to take a look at what we can do. If you agree we can create service relationship to deliver a specially designed market analysis for you. If not, there is no obligation to pay for the services already rendered
Contact us and let's create a win-win relationship: roy@roylanders.com. Tel: 508-687-2058