Content Marketing: The Key To Business Success
We create content that generates leads and converts them into sales.
Get FREE weekly cutting edge content marketing tips that generate qualified leads and creates sales using proven strategies and tactics. Also includes a monthly subscription to our Small Business Reporter
3 Key Points of Content Strategy
Emphasis should be placed on three main words when a business considers and creates a plan for content marketing. Those three words are:
Valuable, relevant, and consistent content creates a relationship of trust with prospects and customers and over time develops loyalty to a brand name, product, or service.
It is at that point that the business can began to scale and grow with the most consistent and rapid growth.
What Is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content is king when it comes to introducing your product or service. It is the path that ultimately leads to all sales. Marketing cannot be effective without content.
It can boost factors like brand awareness, sales and a number of other things like:
- Educate your leads and prospects about the products and service you offer
- Generate conversion of sales
- Differentiate your product or service from those offered by your competitors and thus give what your business offers an edge within the market.
- Build and cement local community relations and knit together support for your company
Why Content is Important
Without content nothing happens. There is no communication to customers, clients or even to the general public without content. It is the only way messages can be delivered to a target audience.
Content Marketing Strategy
Your business is most effective when it has a content marketing strategy. It should have goal in place that leads to a predetermined outcome like the number of new customers desired within a period of time.
It should also include the amount of sales it should generate and what percentage of repeat sales current customers will generate and the steps your business will take to make these things happen.
Some Key Things Your Content Strategy Should Include Are:
- 1Choosing the right content channels to use to get your company’s message to its targeted audience such as blog articles, social media, video, podcasts, and email campaigns.
- 2The type of content that will be used for each of the channels chosen.
- 3The setting of a budget to fund business development efforts.
- 4A plan to create and distribute the content consistently.
- 5Analyzing and measuring the results of the content campaign.
Content Marketing Examples
Email: The 800 Pound Gorilla of Content Marketing
Content creation is most effective when delivered in different forms. One of the most effective ways to deliver content is through the use of email.
Statistics show for every $1 dollar spent on email marketing the return is $42. There is no higher return for your content marketing investment dollar than email.
Billions of people use email. According to Radicati’s 2020 Email Statistics report, by 2024 over half of the world’s population with be using email.
This makes it clear that your prospects and customers are actively engaged in using email right now and will only increase over time.
Email should be one of the pillars of your content marketing campaign.
Social Media: The Queen Bee of Content Marketing
Content may be king when it comes to content marketing, but social media is the queen. Like the queen of a beehive, it draws, attracts, and commands attention.
Some 4.2 billion people use social media today which accounts for roughly half of the worlds population.
According to Statista these social media users spend on average 145 minutes daily using the various social media methods available online.
That’s a lot of time and concentrated attention. A business cannot afford to ignore this powerful magnetising method of communicating with prospects and customers.
Here are 5 reasons you should make social media an important part of your marketing strategy:
1. You Get To Tell Your Story. Nothing sells like a story. Customers are people and they like to hear appropriate stories about the people they do business with. It's just human nature. Sharing the history of how you got started, the struggles you've faced, the triumphs of overcoming obstacles, vacation stories and the like. These resonant with customers and make them feel like they know you. This helps to brand who you and what you stand for as well.
2. It is cost effective .Most social networking sites are free to use. Including social networking in your business promotional plan allows you to stretch your advertising dollars further than usual. The money you allocate for promotions can go to other forms of advertising or to purchase prizes for social networking contests or promotions. Only a small budge is needed to get huge results.
3. You Get To Stay Top of Mind With Your Customers. Once you have a customer you must stay connected. Customers are fickle. Don't ignore them. You must feed and nurture them otherwise they will move on to a competitor that pays attention to them.
4. You Can Increase Your Brand Awareness and Promote Your Products and Services
5. You Can Bond With and Build a Strong Relationship with Customers. Once a customer is comfortable and feel they can trust a business they normally stick with that business for a very long time. Even years is not uncommon. People like to do business with those they have come to know like and trust.
With just social media email marketing alone you could build a business using content as the foundation.
That is not to say you should only concentration on email and social media. There are other methods as well.
Using a tool like a webinar on occasion to provide updates and and communicate with customers is an excellent way to getting content out to them. It is also a opportune time to offer additional products or services to them.
About Roy Landers
Business Lawyer and Content Marketer
Doing business with us means you have a small business attorney and a business development strategist on your team that get results.
For more than 30 years I've been a successful small business attorney and innovative entrepreneur. My background includes holding licenses and operating businesses in:
- Licensed Real Estate Broker - nationally and in Mexico
- Licensed General Engineering Contractor
- Licensed Insurance Broker
- Marketing Agency Owner/Operator
- Certificated College Professor -(Business, Real Estate, Insurance,)
- Accountant for International Gas Turbine Manufacturer (a Div. of Caterpillar)
- Product developer and marketer for several consumer products
- Served as Judge Pro Tem within the California Court System.
My motto is "we don't succeed unless you do"
A Bit of History About Me
I was born on a cold wintry night in November in a little shanty shack in the country fields of the State of Texas. I am one of eight children raised by a mother with a sixth grade education.
We were "dirt poor" and without much of a future based on the circumstances we lived in.
However, my siblings and I were fortunate. My mother, while not well educated, was extremely smart. She knew the importance of an education and she determined that she would do whatever was necessary to make sure her children did not lack for food and would have an educational opportunity.
She was a domestic worker and washed windows, scrubbed floors and took whatever jobs came her way.
At the age of 5 my father walked away from us and never came back. Mom was alone and struggled to keep us all together and comfortable. She did a great job because I grew up never realizing how poor I was because she sheltered us as best she could.
One of the best things that happened to me is a mother who absolutely would not allow any of her children to give up. The word "can't" just wasn't allowed. That was the driving force that kept me going as well as her strength and leadership.
We Concentrate on Delivering Profits and Protection to Small Businesses
Helping small businesses to find and acquire sales opportunities is one of our main goals. I believe that the term "business attorney" should include providing a legal shield to protect the business and its ownership and to help find ways to make that business more profitable through business development and marketing strategies.
Our service mindset is to become a part of your business team and work alongside you and your employees or consultants to make your business the best it can be to deliver quality products and services to your customers and scale your business growth to it's next levels.
What Makes Us Different
We bring our unique legal skills to your team as well as results oriented marketing and advertising expertise. What this means is you not only get marketing help that generates sales but also access to general legal counsel on business matters that don't require court appearances or representations in a lawyer capacity. This service alone would cost you thousands of dollars otherwise. Schedule a FREE call and lets talk about how we can help you.
What Our Customers Are Saying
Since Roy Landers started his work as our general counsel, it has felt like we have added a power player to our construction team. Having the peace of mind that comes with having someone so competent and capable in our corner is not something that we can put a price on.
He has saved us not only time and money, but also an amazing amount of stress and indecision. I would heartily recommend Roy to friends and family and consider hiring him to be one of the best decisions we have ever made."
Melissa McCabe Navoroli McCabe's Landscape Construction.
Roy has helped me tremendously with his valuable legal and business advice in the operation of my AAMCO Transmission and U-Haul rental business. Through his guidance, I have learned to develop the ideal customer profile for my businesses and to target my marketing more directly.
As a result, my marketing costs have gone down which makes my profits go up. I recommend Roy and his services to anyone in business or thinking of starting one.
George M. Love, Owner AAMCO Transmission & Total Car Care.
Roy’s content marketing and legal skills have help me transcend from being a nurse working for others in the healthcare industry to becoming an entrepreneur. Under his guidance and coaching I have gone from not having a clue on how to create a viable business to understanding how to create a business model that works.
As a result, I can launch my own nurse entrepreneur academy to help other nurses establish their own independent businesses and support them in their growth.
Roy also generously provides legal guidance along with this vast marketing experience. This a big plus. I highly recommend his services.
Bobbie Battle-Carter, RN, BSN, MSN
Our Content Creation Services
If you're like most small to medium sized businesses you don't have the time or perhaps the skills to create and implement an effective content marketing platform. We can help with that.
We can create individual or a bundle of designed content especially for your business to communicate your marketing message and generate sales while freeing you up to keep doing the things you do best.
We start out with performing a total content marketing analysis of your website and its contents. This Free service has a real market value of $2000.
Why would we do it for FREE? Because we believe we should give value before creating a money spending experience for our clients and customers. We give you value then it's likely you'll give us your business and an opportunity to build a long term working relationship.
Contact us and let's create a win-win relationship: roy@roylanders.com.