How To Use A Social Media As A Marketing Strategy To 2x Traffic, Increase leads and Make More Sales
We create a social media as a marketing strategy to brand your business, build relationships, and satisfy customers.
Get our FREE social media marketing plan template checklist to help you implement social media as a marketing strategy to convert sales. We can do it for you and save you the headache, time, and frustration if you don't want to do it yourself. Fill out the form below and get started with posting results getting social media like a pro.
What Is Social Media Marketing?
Social Media Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Social media as a marketing strategy is a planned and defined social media process designed to generate prospect leads, development a trusting relationship and build loyal customers.
Social Media As A Marketing Strategy
Your business is most effective when it has a content strategy. It should have a goal in place that leads to a predetermined outcome like the number of new customers desired within a period of time.
It should also include the amount of sales it should generate and what percentage of repeat sales current customers will generate and the steps your business will take to make these things happen.
Social media as a marketing strategy should be one of the corner stone when building a business marketing and development plan.
6 Key Social Media Steps Every Small Business Should Take
- 1Choose which social media platform will work best for your business. Don't try to implement them all at once. Consider Facebook, Twitter, LinkedIn or some other but choose only one and test it and then another until you find which one works best and use it to build before you add another.
- 2Fill out your profile completely
- 3Establish your own voice and personality. Never try to be like another business or someone else.
- 4Create a posting strategy that's realistic and stick to it. Consistency and persistence are key to a successful social media marketing plan.
- 5Analyze and test. You cannot manage what you don't measure.
- 6Automate the process and engage it.
Marketing With Social Media As A Marketing Strategy Can Be Overwhelming But It Doesn't Have To Be
We can do it for you
Step 1 - We research the market and match demand to your product or service offering. We make sure your product/service delivers value to people that desire you're offering the most.
Step 2 - Social media posts are designed to peak interest in and drive traffic to your product/service in a high traffic generating manner.
Step 3 - We monitor and measure whether social media as a marketing strategy for your business is operating as effectively as possible.
About Roy Landers
Business Lawyer and Content Marketer
Doing business with us means you have a small business attorney and a business development strategist on your team that get results.
For more than 30 years I've been a successful small business attorney and innovative entrepreneur. My background includes holding licenses and operating businesses in:
- Licensed Real Estate Broker - nationally and in Mexico
- Licensed General Engineering Contractor
- Licensed Insurance Broker
- Marketing Agency Owner/Operator
- Certificated College Professor -(Business, Real Estate, Insurance,)
- Accountant for International Gas Turbine Manufacturer (a Div. of Caterpillar)
- Product developer and marketer for several consumer products
- Served as Judge Pro Tem within the California Court System.
My motto is "we don't succeed unless you do"
A Bit of History About Me
I was born on a cold wintry night in November in a little shanty shack in the country fields of the State of Texas. I am one of eight children raised by a mother with a sixth grade education.
We were "dirt poor" and without much of a future based on the circumstances we lived in.
However, my siblings and I were fortunate. My mother, while not well educated, was extremely smart. She knew the importance of an education and she determined that she would do whatever was necessary to make sure her children did not lack for food and would have an educational opportunity.
She was a domestic worker and washed windows, scrubbed floors and took whatever jobs came her way.
At the age of 5 my father walked away from us and never came back. Mom was alone and struggled to keep us all together and comfortable. She did a great job because I grew up never realizing how poor I was because she sheltered us as best she could.
One of the best things that happened to me is a mother who absolutely would not allow any of her children to give up. The word "can't" just wasn't allowed. That was the driving force that kept me going as well as her strength and leadership.
We Concentrate on Delivering Profits and Protection to Small Businesses
Helping small businesses to find and acquire sales opportunities is one of our main goals. I believe that the term "business attorney" should include providing a legal shield to protect the business and its ownership and to help find ways to make that business more profitable through business development and marketing strategies.
Our service mindset is to become a part of your business team and work alongside you and your employees or consultants to make your business the best it can be to deliver quality products and services to your customers and scale your business growth to it's next levels.
What Makes Us Different
We bring our unique legal skills to your team as well as results oriented marketing and advertising expertise. What this means is you not only get marketing help that generates sales but also access to general legal counsel on business matters that don't require court appearances or representations in a lawyer capacity. This service alone would cost you thousands of dollars otherwise. Schedule a FREE call and lets talk about how we can help you.
What Our Customers Are Saying
Since Roy Landers started his work as our general counsel, it has felt like we have added a power player to our construction team. Having the peace of mind that comes with having someone so competent and capable in our corner is not something that we can put a price on.
He has saved us not only time and money, but also an amazing amount of stress and indecision. I would heartily recommend Roy to friends and family and consider hiring him to be one of the best decisions we have ever made."
Melissa McCabe Navoroli McCabe's Landscape Construction.
Roy has helped me tremendously with his valuable legal and business advice in the operation of my AAMCO Transmission and U-Haul rental business. Through his guidance, I have learned to develop the ideal customer profile for my businesses and to target my marketing more directly.
As a result, my marketing costs have gone down which makes my profits go up. I recommend Roy and his services to anyone in business or thinking of starting one.
George M. Love, Owner AAMCO Transmission & Total Car Care.
Roy’s content marketing and legal skills have help me transcend from being a nurse working for others in the healthcare industry to becoming an entrepreneur. Under his guidance and coaching I have gone from not having a clue on how to create a viable business to understanding how to create a business model that works.
As a result, I can launch my own nurse entrepreneur academy to help other nurses establish their own independent businesses and support them in their growth.
Roy also generously provides legal guidance along with this vast marketing experience. This a big plus. I highly recommend his services.
Bobbie Battle-Carter, RN, BSN, MSN